Stax: Soulsville USA

Despite severe business setbacks, Stax Records rises again with Isaac Hayes's Oscar® and Grammy®-winning work for the 1971 smash hit Shaft.

Stax breaks through to the white market with Sam & Dave's crossover hit "Soul Man." But the untimely death of Stax star Otis Redding, the assassination of Dr. Martin Luther King Jr., legal obstacles, and ongoing racial tensions in Memphis reveal cracks in the company's façade.

In the late 1950s, Memphis' Stax Records quickly becomes one of the most influential record labels on the Black music scene, breaking out iconic artists such as Sam & Dave, Booker T. & the MG's, and Otis Redding. As popularity grows in the Black market, Stax executives and musicians transcend racial divides and bring their music into the American mainstream.