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Secrets of the Middle Aisle

2022

Denise Van Outen

Documentary

Season

2 - Episode 2

Dec. 05,2022

Denise Van Outen discovers how Lidl and Aldi are taking on the big-name stores with their festive middle aisles. Can you have a lavish Christmas on the cheap?

1 - Episode 1

Nov. 28,2022

Denise Van Outen uncovers the clever strategies behind the seemingly disorganised middle aisles, discovering how the German discount supermarkets keep us coming back for more.

Trailer

Denise Van Outen will dig into the secrets of the middle aisle’s special buys and seasonal offers that entice shoppers through the doors of discount supermarkets each week. How do Lidl and Aldi add so much excitement to the supermarket food shop? How do they secure such major discounts? And are the middle aisle offers worth buying anyway?